Five sister websites get fresh looks and added features
Freshy + Tiger
About Tiger
tigerfuelmarkets.com | tigerwash.com | tigersolar.com | workwithtiger.com
Headquartered in Charlottesville, Virginia, the Tiger family of businesses has grown to 350+ employees across 4 states. Their locally owned, family-run businesses cater to a wide range of markets and industries, however their main focus is on providing energy. With over 40 years in business, Tiger has expanded from energy — both fuel & solar — to gourmet to-go markets and car washes.
Since 2019 Freshy and the Tiger team have partnered to fully redesign their five company websites.
Beginning with The Market by Tiger, Freshy worked with the Tiger marketing team to bring the brand to life and fully showcase their online ordering capabilities and rewards programs. The Market by Tiger being a stand alone brand in its own right, Freshy helped design a unique look that still maintained the integrity of the Tiger brand.
With TigerWash, locations were a key element to the website redesign. Each of the 9 locations has its own dedicated page that outlines the amenities and specific services offered at that location. Freshy also developed an interactive map that can be expanded as Tiger adds new locations. In addition to valuable information being readily available to their customers, the location pages enhance the organic search engine optimization footprint of the website, creating unique indexable content for each and every location.
Next, Freshy worked with Tiger on their newest venture, Tiger Solar. As a newly acquired division, Freshy and the Tiger team were tasked with rebranding the original site to Tiger Solar and restructuring the menu, sitemap and content to ensure optimal user experience. Similar to TigerWash, locations were a large part of this rebuild and redesign process. The Tiger Solar site houses 5 unique location specific pages that help them reach their target markets.
With their continuously growing family of companies, Tiger wanted a central location for prospective employees to not only see the benefits of working with them but also be able to easily apply for open positions. From this need, Work with Tiger began to take shape. From benefits, to culture, to employee spotlights, workwithtiger.com has everything a prospective employee needs to know.
Finally, the last site to be redesigned was the main Tiger Fuel website. Freshy’s job on this project was to redesign the long standing existing site to a much more modern layout, in keeping with the rest of the sister sites. Freshy helped Tiger redesign and restructure their corporate site while maintaining key aspects such as custom forms and an integration with their account/login system.
Key website features
The Tiger Fuel site showcases customer reviews that are being fed directly from Google. Each feed can be customized to come from a specific Tiger location and business. After the initial setup, this allows each page to curate the reviews automatically for their specific instance, no manual updates necessary.
A key feature of the TigerWash is the ability to search for locations. The interactive map developed by Freshy shows users where to find a specific TigerWash and the subsequent location pages highlight the amenities of each.
Several of the Tiger sites include an Instagram feed that automatically updates each time a post is added. This helps bring their sites to life without the added time of updating website page content.
Location was critical for the Tiger sites and Local SEO was a key driver of the redevelopment process. Location specific pages allowed us to rank locally for specific products and services in distinct geographic areas.
Meet the Freshy team who brought this project to life
It’s been such a pleasure working with a client like Tiger that truly cares about aesthetics, functionality and the user experience across all their websites. All the Tiger sites put their users first, allowing for a seamless journey throughout each website.
Tiger’s level of engagement, organization, and attention-to-detail was the main reason the entire process went extremely smooth, from start to finish.
Tim Burford | Creative Director | Freshy
